Purpose, Please: The Bush SOP PDF Print E-mail
User Rating: / 1
PoorBest 
Written by Jonathan Maslow   
Monday, 06 June 2005
When President Bush urged in his radio address over the weekend that Congress “set aside partisan differences” and pass an energy bill that will lower gas prices by reducing our growing dependence on foreign oil, he was resorting to his administration’s SOP (standard operating propaganda). To wit, never alter your fundamental policy, nor even reveal it, but rather adjust the sales pitch till you come up with something that gets you across the finish line.

The most fulsome example of the Bush SOP, of course, was Iraq. The Bush hawks had decided to topple the Saddam Hussein regime, no matter the cost in lives, the damage done to our alliances or what the world thinks of us. On the inevitable road to war, we saw Iraq’s (nonexistent) involvement in the 9/11 terrorist attacks and then the (nonexistent) weapons of mass destruction put forward as justifications, before the administration finally settled on liberating Iraq from the brutal Hussein tyranny and transforming Iraq into a democracy. By the time Bush settled on his democracy pitch, the unending occupation of Iraq was accomplished fact. Now you can trace the same SOP taking place with regard to the energy policy, which has passed the House of Representatives and is before the Senate.

In its original form, the National Energy Plan, authored in 2001 by the National Energy Policy Development Group headed by Dick Cheney, was about increasing energy supplies to attain “energy security.” Though the Cheney plan paid lip service to the need to “modernize conservation,” whatever that means, and “include renewables,” whatever that means, the basic sales pitch warned of “a fundamental imbalance between supply and demand.” “This imbalance, if allowed to continue, will inevitably undermine our economy, our standard of living, and our national security,” the report threatened. Yikes! We better step up energy production and electric generation or else.

But by the time that policy was put into legislation called the Energy Policy Act of 2005, the purpose had changed to this coda: “To ensure jobs for our future with secure and reliable energy.” Ah: a jobs bill. Not bad. Not bad at all. Not exciting. Not lofty. Not unifying. Not informative. But better than the menacing Cheney articulation, which, to be honest, didn’t scare anybody. Jobs for the future, secure and reliable energy. That’s something most Americans could probably get behind, even while they are forking out record high prices for gasoline and being encouraged to continue indulging a massive state of denial on global warming and climate change. The jobs pitch is a positive spin on Bush’s cliched argument that taking part in the Kyoto Treaty process to curb greenhouse gas emissions would “damage the American economy.”

Now Bush has apparently settled on the new pitch— maybe the final raison d’etre for the energy bill: high gas prices and growing dependence on foreign oil. There was a brief, strange moment in last year’s presidential campaign that may explain Bush’s new reductionism. On October 11, 2004, Kerry told a crowd, “In the last four years, the amount of foreign oil we consume has risen to 61 percent…As president, I have a real energy plan to harness the full force of America’s technology and make this nation independent of Middle East oil in 10 years.”

He had no such plan, of course. But know what? Kerry got the biggest cheers he’d had since the Boston convention in June. And he started repeating that line. And people responded with wild enthusiasm, and for a minute, or a day, it seemed as though Kerry had captured the zeitgeist.

Bush knows that Americans want it all. Energy independence from foreign oil and lower gas prices. He may or may not know they can’t have it both ways. He should know they aren’t going to get either way. But what does he care? There were no WMDs. Saddam Hussein didn’t do 9/11. Once Bush signs the Energy Policy Act of 2005, he’ll be off to his next mission accomplished.

It’s the SOP, stupid.

Trackback(0)
feed0 Comments

Write comment
 
 
quote
bold
italicize
underline
strike
url
image
quote
quote
smile
wink
laugh
grin
angry
sad
shocked
cool
tongue
kiss
cry
smaller | bigger
 

security image
Write the displayed characters


busy


Did you enjoy this article? Please bookmark it onto:
Reddit!Del.icio.us!Spurl!Wists!Simpy!Newsvine!Blinklist!Furl!Fark!Blogmarks!Yahoo!Smarking!Netvouz!Shadows!RawSugar!Ma.gnolia!FeedMeLinks!BlinkBits!Tailrank!linkaGoGo!
 
< Prev   Next >

Related Items

Reader Survey

What's the best way to get developing nations to curb their greenhouse gas emissions?
 

Latest Comments

Jonathan Evan Maslow, 1948-2008
Jon came to see us––my late husband, photojournalist Ted Polumbaum and me––before going to C...
10 Principles of Energy Independence
Our war for energy independence and economic growth The US government and other governments are not...
Jonathan Evan Maslow, 1948-2008
I knew Jonathan briefly while i was an EA at the Herald News from 2000 to 2003. At the time, he was ...
Jonathan Evan Maslow, 1948-2008
Some kind of way Jonathan's passing should have gotten through to me. I wonder that not having heard...
Jonathan Evan Maslow, 1948-2008
A sad irony with, perhaps, a bright side: As you might imagine, Jonathan and I had hoped eventually ...
Jonathan Evan Maslow, 1948-2008
Misha: Thanks for what you're doing. In this particular commenting software, the button above the te...
Jonathan Evan Maslow, 1948-2008
And another link ... Sorry, Ralph, I can't figure out how to hyperlink those. [url]http://www.nj.c...
Jonathan Evan Maslow, 1948-2008
Here is a new link to a more recent article from the Herald. The article features links to Jon's co...
Jonathan Evan Maslow, 1948-2008
Misha (or Ralph): Would you please hyperlink those links? Thanks.
Jonathan Evan Maslow, 1948-2008
Here are some links to pieces about Jon which may be of interest to others like me who are attemptin...

Latest Events

There are no upcoming events currently scheduled.
View Full Calendar

Business / Investor Sites

Energy Spin 

Science Sites

Commonground 
Add to Technorati Favorites

Member Notes

Members
Register for free & you can:
  • Have your own blog
  • Post in the Forums
  • View & write comments
  • View member profiles
  • Message members
  • Have a photo gallery

From the Gallery